Intro

 

So, this is the start of a new project and it does seem relatively interesting, the new project in question is social distancing/lockdown/Covid-19 related, this project especially will be quite different from my Need to Grow Project that I had completed previously.

We were given a list of ideas which were placed next to a specific number, Tony (the tutor) then wrote these numbers down on small pieces of Paper and whatever number we chose, the corresponding idea would be what we had to use for our advert, I wish I could tell you that everyone was happy with what they got, but I would be lying to you and I got number 5 which corresponds to the idea of a Board Game and at first, I wasn’t happy with the one I got because really I wanted to get 17, which corresponded with a film subscription service which was an idea I felt I would be able to apply myself to, but after taking time to think about it I managed to come up with an idea.

 

UAL Level 3, Year 1, Creative Media

 

Advertising Project

 

Outline / introduction:

You are to create a Video based Advert.

For this project you will be expected to develop an idea into an Advert on the selected subject

"Things to do in Lockdown"

 

Here are some Advertising examples you might find in the bag!

 

• Healthy Food Advertising products

• Home entertainment products

• Exercise in the Home products

• Online activities - for adults (mobile Apps, Pay sites, Networks).

• DIY indoor products

 

You will need to report on the following in your blogs:

 

• Idea generation: Report in your blog. This should relate to your main advertising idea and be set on one of the campaign types as indicated above. Relate these to your strategic 5-channel research investigation and the target Audience profile you have designated.

 

• Research: Research 5 different channels of primary and secondary research sources that both relates to your main Adverting video solution and work for your identified Target Audience.

 

• Target Audience: Detail who your target audience is. Relate this to your research investigation.

 

• Design Visuals: Create design visuals + fully detailed GRIDS for your design

 

• Collect / create all materials for your advertising video: Film, graphics, sound, type.

 

• Build your final video in Premier Pro, use screengrabs to demonstrate how you did it. Look at all aspects of the programmes usage.

 

• Write blog report: introduction, Research, Idea, planning, production, evaluation

 

• Publish the video on your blog with a complete report

 

• Evaluate the final result against your stated target audience and discuss its suitability for a lockdown campaign.

 

What you need to submit for assessment:

All research and design stages + testing and evaluation on your blog with final Advert.

 

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